Supporting next generation of entrepreneurs - Gen Z UF
This article explores Gen Z UF’s journey, including how they developed their business idea, why they chose to focus on Gen Z and employers, what they hope companies will learn from their insights, and how their collaboration with Sabina Engdahl, Digital Marketing Officer at System Verification, has supported them. It also highlights the lessons they’ve gained from having their first company as a client.
Additionally, the article examines the value of collaborating with Gen Z UF for companies looking to understand the next generation’s workplace expectations. Miriam Adhanom (Talent Acquisition Lead & HR Partner), representing the company as the customer, shares her perspective on the partnership—explaining how it supports CSR efforts, fosters young entrepreneurship, and contributes to creating a more attractive workplace for future talent.